Content design leader with a track record of using language to shape clear, human-centered experiences. Learned the art of saying a lot with a little while working in advertising. Found purpose building products that make a meaningful impact on people’s lives.

EXPERIENCE

SR. CONTENT DESIGN MANAGER

Lyft | San Francisco | Dec 2024–Nov 2025

  • Mentored a team of five delivering Lyft’s core Rider & Safety experiences, providing high-level and nitty-gritty guidance on end-to-end flows.

  • Launched major initiatives including Lyft Silver, Lyft Cash Rewards, Instant Match, Extra Comfort enhancements, Ride Mode upsells, United Airlines integration, and Rider & Driver Safety Hubs, elevating confidence, retention, and trust.

  • Partnered with senior and executive leadership to define product vision, develop roadmaps, and allocate resources.

  • Championed AI-adoption within Content Design, building standards, workflows, and best practices for intuitive AI-powered tools and experiences.

STAFF/SR. STAFF CONTENT DESIGNER

Lyft | San Francisco | May 2022–Dec 2024

  • Led content strategy across Rider, Driver, and Partner surfaces through close collaboration with Product Design, Research, Product Management, Engineering, and Marketing. 

  • Launched high-impact initiatives including Rider Onboarding updates, Multibook, Trip Hub, in-app messaging frameworks, and Preferred Driver, improving conversion and comprehension.

  • Identified need for a unified style system; led a cross-functional initiative to create Lyft’s company-wide writing guidelines, reshaping the collaborative model between Content Design, Brand Marketing, and Growth Marketing.

  • Elevated content craft and team performance through candidate evaluation, content reviews, and coaching junior content designers to successful promotions.

CONTENT DESIGNER

Meta | Menlo Park & San Francisco | Nov 2020–May 2022

  • Created UI and educational content for Facebook Integrity products in partnership with Product Design, Product Management, and Engineering, improving trust, comprehension, and reducing harmful interactions.

  • Represented Content Design on an accessibility task force of design leaders, advocating for inclusive standards.

CONTENT LEAD

Propeller Health | San Francisco | Mar 2019–Nov 2020

  • Unified product and marketing voice across patient touchpoints, improving clarity and confidence throughout the patient care journey.

LEAD WRITER

Clover Health | San Francisco | May 2017–Mar 2019

  • Developed messaging for onboarding, campaigns, and product features supporting members and healthcare providers.

UX WRITER

Zenefits | San Francisco | Feb 2016–Feb 2017

  • Wrote intuitive web and mobile content across onboarding, admin, and compliance workflows, streamlining communications to reduce friction and simplify small-business operations.

MARKETING & ADVERTISING EXPERIENCE

Epsilon, Associate Creative Director. Client: Google

Alcone Marketing, Sr. Copywriter. Client: Logitech

Logitech, Sr. Marketing Writer & Associate Brand Manager

RappDigital, Associate Creative Director. Clients: Philips Electronics, Norelco, Novartis, Pfizer, New York Knicks 

Modem Media, Copywriter. Clients: Delta Air Lines, 3M, Kraft

EDUCATION

New York University

Tisch School of the Arts, New York, NY

B.F.A, Film & Television ​

Minor, Studio Art